Dashboard / Overview
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This Month
May2026
Jun2026
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Welcome back, there

 

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ProjectedLive
TrueMatched
Settled2-Day
Data unavailable - no day in this range has confirmed D1 retention yet. The cost card still reflects live spend; revenue, P&L, and ROAS populate as retention lands.
Revenue
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Cost
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P&L
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ROAS
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Installs
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D1R
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CPI
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LPV Rate
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Profit Share · Live

Total P&L
KPI Fuel
60% share
AdAction
40% share
Active Campaigns
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All figures are live and updated in real-time from TikTok and Stacks.

Hourlies

Hour-by-hour performance breakdown · ET

ProjectedLive
Hour Revenue Cost P&L ROAS Installs CTI CPI Clicks CPC Impr. CPM CTR Comp. 2s Rate 6s Rate LPV LPV Rate
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Ad Library

Every live ad with its compressed preview and aggregated test + scale metrics

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Lifetime
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Ad Library

Every live MultiLive ad with its compressed preview and aggregated test + scale metrics

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Ad Library

The frozen pre-JV creative corpus - 663 download-start ads with their full feature set. Filter and sort to mine what worked.

Features
Metric ranges

Prospects

Apps graded as potential UA clients - creative-fit, primary KPI, and runway. Filter the rows; expand any one for the full card.

Filters
Metric ranges

ADS MANAGER

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Hourlythe day, hour by hour · scope by campaign / batch / ad / date
unfiltered = aggregate of everything active · ~5s auto-refresh · account clock (ET) · installs = postback truth, real-time · TikTok cost metrics run ~2-4 min behind ·
HourRevenueCostP&LROASInstallsCTICPIClicksCPCImpr.CPMCTRComp.2s Rate6s RateLPVLPV Rate
00:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
01:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
02:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
03:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
04:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
05:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
06:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
07:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
08:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
09:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
10:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
11:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
12:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
13:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
14:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
15:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
16:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
17:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
18:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
19:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
20:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
21:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
22:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
23:00$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
TOTAL$0.00$0.00$0.000.00x00.00%$0.000$0.000$0.000.00%0.00%0.00%0.00%00.00%
Retired structures · records kept · consulted never
JV | FOLLOWER GATE · the one-container era · superseded by test/scale before first launch · record kept
JV | AUDITION · switched off · its hand-built shape became the test tier's API receipts · record kept
JV | MAINSTAGE · two-lane era retired · test lane outbid its own floor · record kept
Exception · the weekend proof-of-shape · its tape argued this system into existence · record kept
IGNITION / OVERDRIVE · legacy eras · never renamed, never deleted · record kept

D1R Input

Dates are UTC 00:00 to 00:00 to match AppsFlyer. iOS installs auto-populate from the postback log. Saves flow into the Actual revenue tier across Overview, Statistics, and Hourlies.

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Payments

KPI Fuel's running balance from the 60/40 split. Settled P&L counts only days with confirmed D1 retention, the same basis as Overview's Actual tier. The balance moves only when a payout is marked Paid.

Balance owed to KPI Fuel
 
AdAction collects the gross revenue and settles KPI Fuel's 60% share of profit. This tab shows the cumulative split, what's been paid, and what's still outstanding, all computed automatically. The Settled Retention tab breaks down the per-day installs, retention, and revenue these numbers are built from.

Settled Profit Split

Total settled P&L
KPI Fuel
60% share
AdAction
40% share
Settlement to KPI Fuel - paid of - owed
 
Payment history
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Settled P&L is recomputed live from TikTok and Stacks on the confirmed-retention basis. Requested and Processing rows are annotations only.

Settled Retention

The per-day basis behind every settled number: iOS installs, D1 retained users, D1 rate, and the resulting revenue, cost & profit. Dates are UTC to match AppsFlyer. Revenue / cost / profit mirror the Actual tier exactly and appear once a day's D1 retention is confirmed.

Why a day's cost can differ from the Projected tab. Figures here are bucketed by UTC date to line up with AppsFlyer retention, while the Projected tab buckets by ET. Because UTC runs about 5 hours ahead, a day's final hours of spend roll forward into the next UTC day, so one day's cost can read differently across the two tabs. Nothing is lost or double counted. Every dollar lands in exactly one UTC day, and spend on days still awaiting their D1 number simply has not settled here yet.
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Live from TikTok & Stacks. Verify any figure against your own Statistics access and the TikTok Business Center.

FINCOM

Your 60% KPI Fuel share - earned vs paid to date, all-time. Payouts are marked Paid on the Payments tab; adjustment rows below fold into the total.

Total
ScopeEarned · 60%Paid to dateOutstanding
Projected - - -
Settled - - -
Totals -

Creative Lab

The constitution. One room, one map, edited only forward: the pyramid, the doctrine, the panel, the resource bank, and the shape of today. When a law changes, it changes here, and the old one gets a dated tombstone.

system of record · file-based · Claude-maintained · every section collapsible
Today
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Creative Lab

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